Allyson Cole
Marketing & Brand Strategist
Multimedia Campaigns
Due to the proprietary nature of past projects, I cannot share specifics including creative briefs, budget, or analytics. Instead, the following are presented as case studies that demonstrate my process, strategic decision-making, channel mix, and quantifiable results achieved across various multimedia campaigns.
Developed and executed a mission-driven campaign to increase donor acquisition and maximize fundraising revenue across the region. The integrated strategy featured local families and geo-specific taglines across traditional and digital channels. View full case study:
As manager of this campaign, my team introduced a newly acquired plastic surgery practice to the regional market under the parent medical group's brand identity. This integrated launch campaign used targeted digital ads, high-quality print, and strategic PR efforts to establish trust and drive growth to the new service line. View full case study:
Executed a high-frequency, local engagement campaign to increase patient volume at walk-in sports medicine clinics during the critical fall sports season. The strategy focused on digital ads, outdoor billboards, and print media. View full case study:
Small Campaigns
Each month, Erlanger presents a nurse with the DAISY Award for Extraordinary Nurses. Patients and families are encouraged to nominate nurses who exhibit compassion and clinical excellence. As the manager of this project, I was responsible for all marketing and public relations aspects related to the DAISY Award. See campaign ingredients:
In partnership with Tennessee Donor Services, Erlanger implements a small marketing and public relations campaign throughout the month of April to honor those who have given the ultimate gift of life through organ donation and to encourage others to register. I was the manager of this campaign in 2022. See campaign ingredients:
