Allyson Cole
Marketing & Brand Strategist
DAISY Award
Each month, Erlanger presents a nurse with the DAISY Award for Extraordinary Nurses. Patients and families are encouraged to nominate nurses who exhibit compassionate care and clinical excellence. In my role as Marketing and Public Relations Specialist, I was responsible for all marketing and public relations aspects related to the DAISY Award.
Campaign
Ingredients
01
As in-house photographer, I attended and captured each surprise DAISY Award presentation. Families of the winner, hospital leadership and floor staff are invited to participate. See photos.
03
In addition to collateral pieces encouraging nominations, I worked with our in-house graphic designer to create posters that were placed throughout the hospital, congratulating each winner. See poster design.
05
Each DAISY Award winner was announced to the media via press release, detailing the winner's nomination. See press release.
02
Erlanger's social media audience engages with content featuring the team more than any other type of content, and DAISY Award winners are no different. See social content.
04
I also worked with our designer and agency to create and display outdoor creative celebrating the DAISY Award winner. See outdoor creative.
05
I worked with our web team to feature winners on the DAISY Award page of the website with their photos and nominations. See web page.