1 / New Plastic Surgery Practice Introduction

​​Goal: Successfully introduce the new practice and its providers to the community under the parent medical group's brand, increasing both awareness and patient volume for elective plastic and cosmetic procedures. 

2 / My Role & Team

As the Senior Marketing Brand Manager, I provided strategic oversight and direction. I managed the project lifecycle, ensuring alignment between the internal marketing team, external creative agency, and clinical stakeholders. I was directly responsible for developing the messaging framework and analyzing final performance analytics. 

3 / Multimedia Strategy

Our internal marketing team and external agency created an integrated marketing campaign. Assets included:

• Digital: targeted social media ads and paid search. 

• Outdoor billboards: strategically placed, eye-catching outdoor creative. 

• Print: High-end magazine and newspaper placements. 

• PR & Content: Patient success story development, press releases announcing the practice integration, and collateral assets. 

4 / Results

This campaign is currently in market.