Allyson Cole
Marketing & Brand Strategist
Donate Life Month
In partnership with Tennessee Donor Services (TDS), Erlanger implements a small marketing and public relations campaign throughout the month of April to honor those who have given the ultimate gift of life through organ donation and to encourage others to register. As Marketing and Public Relations Specialist, I was the manager of this campaign in 2022.
Project
Ingredients
01
Working with TDS and hospital leadership, I scheduled Donate Life flag-raising ceremonies at each hospital and the freestanding ED. See flag-raising photos.
03
I worked with an Erlanger employee who was also a kidney recipient to tell his story of hope via the Erlanger HealthyU blog. Read blog.
04
I worked with a local reporter to tell the story of a woman who saved her father's life through kidney donation. Watch story.
02
In addition to our flag-raising ceremony content, I worked with TDS to feature Erlanger donor tributes and stories of hope. See social content.
05
I wrote a press release that highlighted each of our flag-raising ceremonies and Erlanger's role in local organ donation. See press release.
06
As the coordinator for Erlanger's weekly daytime TV segments, I worked with the producer of a local broadcast network to interview a specialist from the Erlanger Kidney Transplant Center. Watch segment.