Senior Marketing Brand Manager, Erlanger, July 2024 - September 2025 

Marketing Brand Manager, Erlanger, July 2023 - July 2024

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• Regional Fundraising Growth: Spearheaded a multi-channel giving campaign for the Erlanger Foundation that increased the average number of monthly donors by 39% and total individual donors by 25%.

• Digital Fundraising & Strategy: Directed digital initiatives and narrative development that drove an 82% surge in online individual donations through geo-targeted social media and mission-driven content.

• Practice Launch & Market Acquisition: Orchestrated the strategic introduction of a new plastic surgery practice, reaching 75% of the target demographic (Women 30+) at a 2x weekly frequency across digital, print, and outdoor platforms.

• High-Impact SEM Performance: Oversaw paid search (SEM) for the plastic surgery practice launch, achieving a 13.5% click-through rate (outperforming the 5% industry benchmark) and ensuring 98% of clicks originated from non-branded, cosmetic-focused terms.

• Service Line Strategy: Led branding and 360-degree marketing for 7+ high-impact service lines.

• Agency & Stakeholder Management: Served as the primary liaison between clinical leadership and external agencies to ensure 100% brand consistency and optimized campaign ROI across all platforms.

• Comprehensive Content Production: Executed the end-to-end production of all marketing collateral for assigned service lines, ranging from high-engagement social media copy to technical, 40-page patient education booklets and multimedia scripts.

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Public Relations and Marketing Specialist, Erlanger, July 2022 - July 2023

Public Relations and Marketing Assistant, Erlanger, January 2019 - July 2022​​​​

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• Integrated Campaign Coordination: Led marketing and PR efforts for primary care, kidney transplant, and dermatology service lines, facilitating the successful onboarding of new providers and service line expansions.

• System-Wide Recognition Programs: Managed end-to-end marketing and PR for the DAISY Award program, coordinating system-wide visibility for monthly honorees through digital, web, and outdoor channels.

• Media Relations Management: Acted as a primary point of contact for regional media, pitching news stories, and coordinating escorted on-site media visits and press conferences.

• Multimedia Content Creation: Produced high-quality marketing collateral, including radio and video scripts, press releases, and on-hold messaging.

• Social Media Engagement: Curated "human-interest" social media content featuring the clinical team, driving the system's highest levels of organic audience engagement.

• Publicity & Media Monitoring: Monitored and reported comprehensive media mentions to leadership; managed weekly daytime TV interview segments and departmental print projects.

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Marketing and Communications Manager, Coosa Country Club, June 2016 - December 2018

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• Full-Funnel Management: Directed all brand consistency and member communications, managing the club’s website, digital newsletters, and social media presence.

• Growth Strategy: Developed and executed marketing strategies for membership recruitment and high-value club events.

 

Marketing and Public Relations Intern, Redmond Regional Medical Center, November 2015 - April 2016

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• Healthcare PR: Drafted press releases and marketing collateral while assisting in the planning of high-profile community events, including the Rome Community HeART Project.

 

Volunteer Intern, Marketing and Public Relations

First Things First, May 2015 - August 2015 

Salvation Army of Chattanooga, May 2014 - August 2014

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• Strategic Social Media: Developed a social media campaign for First Things First that increased community event attendance by 20%.

• Nationally-Recognized Content: Produced video and written content for the Salvation Army of Chattanooga; authored a featured story recognized and distributed by Salvation Army USA.

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